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Founded in 2021 and headquartered in Sultanpur, Uttar Pradesh, Pay-ET was established to bridge the gap between rural India and digital financial services. We operate as a comprehensive B2B platform that empowers local shopkeepers to become "Mini-Banks" in their communities.
Our Mission
Inclusive Prosperity
Our mission is to redefine the digital payment landscape by providing a user-friendly and exceptionally secure platform. We aim to empower millions of unbanked individuals by enabling them to access essential financial services through their trusted neighborhood retailer.
Our Vision
A Borderless Economy
We envision a future where financial borders do not exist. By leveraging cutting-edge technology, Pay-ET strives to be the most preferred and trusted digital banking partner in India, enhancing value for retailers, distributors, and end-consumers alike.
The Pay-ET Edge
Why thousands of merchants
trust our ecosystem.
Lightning Fast
Our proprietary routing technology ensures 99.9% of transactions settle in under 3 seconds.
Bank-Grade Safety
NPCI certified with 256-bit encryption and multi-factor authentication for every move.
Highest Commissions
Industry-leading margins on recharges and flat-fee commissions that maximize profit.
Human Support
24/7 dedicated backend assistance from experts who understand your business needs.